Thursday, February 28, 2008

Garvanza District - Income, Great Value, Owner Financing

Rare Find In The Garvanza District Of Highland Park, CA 90042

This is a very well maintained duplex with 2 bedrooms, 1 bath downstairs, and a large studio apartment with kitchen and bath upstairs.

As well as a fantastic two-story building in the back of the lot, which could be used as a sound studio, office, or atellier.

Take a look at some pictures:


Front: great curb appeal...

The back of the front building

Living and Dining Rooms

Kitchen

Bedroom #1

Bedroom #2

Great room upstairs

Upstairs Bathroom

Upstairs Kitchen

The back "utility" building which can be used as studio, office or...


...let your imagination run wild!
Upstairs room: 30x30

The downstairs of the utility building is split in
a 18x30 room
and a 12x30 workshop

Saturday, February 9, 2008

Real Estate Marketing: FSBO’s

Here is a good question that I received: How to best market to FSBO (For-Sale-By Owner) sellers?

Answer: One very good way to market to FSBO’s is to respond to their ads (online or paper) with a simple email (or voice message), asking if the property is still available.

The simpler your message the better. If you give them any “content” sellers tend to think they already know whatyou have to offer and won’t call. So, I’d do something like: “Please call or email me if your home is still available.”

When they call or email you back you can send them a second email proposing a lease/option, or whatever it is that you’d like to offer.

Be descriptive when you introduce your solution, rather than throwing out a name for it that can easily be misunderstood or filled with pre-conceived notions.

In case you want to offer a lease/option or something similar, you could describe your solution like this: “Could I lease your home for a period of time before I buy it?”, or “could you wait to get your equity out for some time?”

I would plan on doing this yourself (”one-by-one” emails and phone calls) for a couple of weeks. Keep track of what emails work best, particularlty the 2nd emails (the onces you send when they first respond).

Once you see a pattern, you can set up an “autoresponder” email. That’s different from the 1shoppingcart autoresponder. I’m talking about a special email account that you configure so it sends out one message automatically.

So at that point you will send out a “teaser” email manually (and you can hand this over to your virtual assistant). When the seller responds by email they automatically get your second email response. (Yes, it will go out to sellers who respond by saying that their house is no longer available, but who cares…)

You can do the same with a 24-hr recorded message, rather than using your direct line for responses. - Always think “how can I automate this…”, even if it doesn’t seem worth it at first.